What is ‘inbound marketing’?

Inbound marketing is when your customers come to you without being directly asked to.  Sounds great, right?  Imagine cutting your marketing costs drastically by reducing or eliminating many of your company’s traditional outbound efforts.  Though the term inbound...

3 Reasons Twitter Confuses People

If you’re still unsure about Twitter and what it’s all about, you’re not alone.  A recent article in PC World states that 60 percent of new users become disenfranchised within their first month of Tweeting and give up.  All things considered, many wonder why anyone...