How to get emails opened

Whether you are a sophisticated email marketer or just trying to get someone to reply to a personal or business email, you will increase your changes of people opening by taking the time to do this 1 Easy, but Incredibly Crucial Step.  Ready?  Here it is — STEP...

7 ways you can use social media better today

Somehow you made it over the hump and you’re actually using social media.  You know what a Tweet is, you’ve got close to 500 connections on LinkedIn and you’re starting to understand when and where to use a hashtag. You’ve probably had a few cool experiences up until...

Technology is NOT a strategy!

It still blows me away when I hear people talking about spending large amounts of money on software or some type of technology solution, when they have no clear strategy behind it.  Most importantly, they really don’t understand how to implement it effectively. People...

What is Accountable Marketing?

You don’t have to go back to the Mad Men days to see examples of reckless spending on marketing with no real understanding of the return on investment. As management guru Peter Drucker said, “what gets measured matters.” This applies to your marketing efforts,...