Don’t Say Too Much!

Focus on what is important to your customers and nothing else. How many great brands are still around today as a result of trying to be everything to everyone?  Not too many….maybe none.  If they are, they’re in trouble and trying to focus (or re-focus) on what is...

Marketing or Sales?

A business owner I have worked with over the past few years has repeatedly asked the question – “what’s more important – marketing or sales?”  I keep repeating the same answer over in my head and out loud…but maybe not clearly...

Honesty and Social Media Marketing

With social media and the web today, it is more important than ever to be honest in how you market yourself and your company. Actually, I believe that youshould always be honest, but now it is tougher for some “less than honest” marketers to get away with their BS....