A Few Case Studies

Henry Ford College asked us to help them develop a marketing plan from scratch at a time student enrollment was beginning to decline.

Research and Analysis

We conducted an analysis of the competition and did research (focus groups and surveys) with their staff, faculty, current students and prospective students to determine why.

Brand Positioning and Marketing Strategy

From the results of our research and analysis, we developed a new brand positioning for Henry Ford that differentiated them from the competition and gave students a clear reason why they should attend.

We then developed clear objectives and a step-by-step plan to accomplish them.

Developing a Marketing System

We developed a brand-building, conversion-generating website and drove leads there through SEO, consistent radio, direct mail and social media messaging.

We integrated a CRM solution with the website to capture email addresses and develop a database to be nurtured with our marketing automation email system, in conjunction with the on-staff recruiters.

Analysis and Successful Results

More than doubled visitors to the website

Built a recruiting database from zero to 100,000+

Increased enrollment by 20+% for many years in a row

Empower is an ERP software product, developed to manage the processes of colleges and universities. They had a relatively small market share in a competitive landscape and wanted to increase their sales and market share.

Research and Analysis

We conducted an analysis of the competition and did research (one-on-one interviews) with their management, sales staff, current customers and prospective customers to determine how we could best help.

Brand Positioning, Marketing Strategy and Sales Plan

From our findings, we developed a brand positioning for Empower that differentiated them from the competition and gave colleges and universities clear reasons why they should invest in Empower.

We then worked with Empower to develop clear marketing and sales objectives and created a plan to accomplish them.

Developing a Marketing and Sales System

We first created a brand-building, conversion-generating website and drove leads there through direct mail, content marketing, SEO, social media and trade shows.

We integrated a CRM solution with the website to capture email addresses and develop a database to be nurtured with our marketing automation system, in conjunction with Empower sales representatives.

We worked closely with the sales staff through a long, B-to-B sales cycle and developed videos, interactive demos, sales scripts and other support materials to help them convert more leads into customers.

Analysis and Successful Results

Increased qualified leads by 300%

Increased sales by 18%


CRUNK!!! Energy Drink is a regional brand with limited retail distribution and shelf space in a competitive marketplace, but continually growing.

eCommerce, Experiential Marketing, Social Media and Email Marketing

With a grassroots budget and tons of energy, we developed an eCommerce storefront and brought CRUNK!!! to a much larger audience through social media, experiential marketing and email marketing.

Analysis and Successful Results

Built online sales from zero to millions and it continues to grow.

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Northville, MI 48167

248-563-9256

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