How to get emails opened

Whether you are a sophisticated email marketer or just trying to get someone to reply to a personal or business email, you will increase your changes of people opening by taking the time to do this 1 Easy, but Incredibly Crucial Step.  Ready?  Here it is — STEP...

Technology is NOT a strategy!

It still blows me away when I hear people talking about spending large amounts of money on software or some type of technology solution, when they have no clear strategy behind it.  Most importantly, they really don’t understand how to implement it effectively. People...