Getting it right

In most scenarios, it’s not the size of the mistake you make that will affect your client relations; it’s the way you handle the aftermath. In a business world comprised of automation, batching and technological tools that only a percentage of users are familiar with,...

Don’t Say Too Much!

Focus on what is important to your customers and nothing else. How many great brands are still around today as a result of trying to be everything to everyone?  Not too many….maybe none.  If they are, they’re in trouble and trying to focus (or re-focus) on what is...