Marketing or Sales?

A business owner I have worked with over the past few years has repeatedly asked the question – “what’s more important – marketing or sales?”  I keep repeating the same answer over in my head and out loud…but maybe not clearly...

Why You Need Measured Marketing for ROI

As management guru Peter Drucker said, “what gets measured matters.” This applies to your marketing efforts, especially in today’s economy. On the flip side of that quote, what doesn’t get measured doesn’t matter. If you can’t measure it, don’t bother with it. If it...